When you love what you do, sometimes things like this happen to you...

Last Saurday, like any Saturday, I sent an email to update members of the Club on this year’s Arraigo harvest.

If it’s the first time that you’re here, Arraigo is a very special Extra Virgin Olive Oil.

It is a project that was born through a conversation with Migue, a farmer from Puente Gentil, who every year produced a very special oil that got shared out only among relatives and close friend.

This Oil would then become Arraigo and Prima Mensa, but that is another great story for another day…

What happened is that, suddenly, I see this email that I want to share with you just as I received it and that moved me to the point of tears

Maybe when reading this email you may not feel as excited as I felt in this moment.

I will try to explain why I felt this way…

This is the second year that we have put Arraigo ‘on the market’ as Migue says it. Endearing.

What is so special about it?

Everything…

There is so much effort and sacrifice, long hours, money invested (and lost, I cannot deny it), so much faith put into creating something unique, that until now has not been seen in Spain.

Moments when you just feel like giving up, that it isn’t worth it, when you think you will never be able to make people appreciate authentic Olive Oil… Of which there aren’t many…

But then you receive this email and everything changes…

It’s then, and only then, that you realise that everything you thought you had lost, you have actually gained.

That you have helped to create something unique and truly special.

And that deserves to be carried forward.

That this project has only just begun.

And that this dream that you once had, is becoming reality.

If Arraigo is able to make Franca feel this way, who was the granddaughter of olive growers and now is an 80-year-old grandmother, you know for sure that it is worth carrying on.

They are 6 generations all tied by the knowledge of one person, by inheritance and by legacy

Not only that, you feel obliged to carry on.

We are creating a big family, the Mi Oliva Gourmet Club, in which there are already 1700 of us, people who really appreciate authenticity. Who know how to enjoy and appreciate the flavours of the earth, of authentic Extra Virgin Olive Oil, that cannot be found in the supermarket, or in any shop…

An Oil like Arraigo, selected every year by Migue from the olive grove, after a year of pampering and care of each olive tree, which isn’t mixed…

An Oil which we send to the homes of people like Franca, after not even 7 days since the olives were picked.

Maybe you are just reading this out of curioisty…

Or maybe you have realised, like I did two years ago, that there are things that are beyond a name or a beautiful image…

That there are products that are beyond their price…

That behind them, there is a generational story…

If you can identify with these values, I would like to invite you to try Arraigo.

>> Click here if you would like to try Arraigo <<

This is only the beginning…

With love,

Julio

Arraigo botella de 250ml

Recibe GRATIS una botellita de Arraigo Edición Especial!

Solo tienes que entrar en el Club Mi Oliva Gourmet, el club de los amantes del Aceite de Oliva Virgen Extra y hacer tu pedido

RECIBE ESTA BOTELLITA DE ARRAIGO EDICIÓN ESPECIAL 250ml GRATIS!

Sobre nuestra política de privacidad

Gracias! Has enviado la información con éxito. Revisa tu bandeja de entrada para confirmar tu suscripción y personalizar tu experiencia. Bienvenid@!